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Hyundai is a South Korean business conglomerate with its headquarters situated in Seoul. Chung Ju-Yung founded it as a small construction firm in 1947, and he was in direct control of the company until his demise in 2001. The word “Hyundai” means modern in Korean. This resonates well with the brand’s progressive character.
The Hyundai Motor Company was established in 1967. A year later Hyundai produced its first model that was based on the popular American car Ford Cortina. The model sales were modest but the brand wanted more than just being a copycat. In the next few years it hired the services of experienced British engineers to undertake the design of its vehicle. The venture was fruitful, resulting in Hyundai producing its own car in 1975.
Hyundai’s progressive strength has propelled it to become one of the major vehicle manufacturers in the world: with an automotive ranking of 6th position in 2017 and targeting global sales of 7.6 million vehicles this year. The production plant in Ulsan, South Korea is the largest in the world, with a capacity of manufacturing 1.5 million cars per annum.
Hyundai has cemented its pole position in the global automotive industry due to its knack for reliability, excellence and craftsmanship. Its exceptional engineers keep coming up with unique features in body design, engine and transmission that endears the brand to customers. In fact the primary reason customer prefers the brand is because of design. Data from sales research has shown that design accounts for ninety percent of vehicles sold.
Upon venturing in the U.S., Hyundai realized that without high quality it would not be able to succeed. It therefore embarked on a corporate directive that was geared towards attaining quality. Annual data from the American Customer Satisfaction Index places Hyundai among the ten best car brands. The ranking is based on consumer reports of quality, user-friendly controls, and reliability. A critical element of the brand that has given it a niche in the American market is the ride height of its vehicles. The hallmark of this is the 2019 Kona Luxury which a sub-compact SUV that has gained popularity due to its ride height, low fuel consumption and affordable price tag. The vehicle’s height and driver’s door have been well designed, enabling you to enter and exit the vehicle with ease.
Ground clearance refers to the quantity of space between the underside of the chassis and the base of an automobile tire. To obtain the highest possible value, it is measured on unladen mass. For off-road driving a ground clearance of more than 160mm is required. This will enable the vehicle to drive through bump laden roads, potholes and slush-filled streets. If you live in areas with poor tarmac roads or want to go for a road trip which involves avoiding running into potholes, then ride height is a critical factor when choosing a vehicle. A ground clearance of less than 160mm would suffice if only you intend to drive through terrain that has no bumps.
Any premium sedan from Hyundai will give you a ground clearance of at least 180mm. A good example is the Hyundai Elantra that has a very ground clearance: with a figure of 185mm that puts it ahead of its peers. With this kind of ground clearance you can comfortably drive through potholed roads and even roads inundated by monsoons.
If you are looking for a vehicle that emits negligible greenhouse gases and can accommodate your entire family then a Hyundai fits the bill. You can sample various models through the brand’s website and pick your choice: ranging from hybrid models, cars and SUVs.
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